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You didn't forget her birthday.
You just remembered too late.
How you found out:A Facebook memory, at 9pm.
Coming up
Auntie Jean
Birthday · turns 64
Mum & Dad
Anniversary · 40 years
Priya Raval
Birthday · turns 35
Sorted by how close it is – never a day-of surprise
A live look at the app – it plays through on its own
Cherishly tracks every birthday, anniversary and overdue catch-up, and tells you weeks early – while there is still time for a card, a gift, a phone call.
Free for up to 10 people · Private by default · Works on every device
Notified too late
Social media tells you on the day, if at all. Cards need three days. Gifts need a week.
Nothing to say
You remember the date but not the details – the new job, the surgery, the dog's name.
Months slip by
Nobody's fault. There's just no quiet list of who you haven't spoken to lately.
WHY IT MATTERS
Nobody forgets on purpose.
They just remember too late.
Cherishly is the support system quietly reminding you of the people you care about.
SUNDAY, 11AM
Nan lives alone. She waits for the phone to ring.
Set a rhythm – every Sunday, every fortnight – and Cherishly nudges you before the weeks quietly turn into months.
FOUR WEEKS EARLY
Forty years married. You remembered first.
Anniversaries arrive with enough notice to book the table and order the gift she mentioned back in March.
THE POINT OF ALL THIS
Being remembered is the whole gift.
The card that arrives on the day. The call that comes without being asked for. That's what this app is actually for.
HOW IT WORKS
Add someone once. Cherishly does the remembering.
A countdown, not a notification
Every birthday and anniversary lined up by how close it is, with the age they're about to turn. You see it coming weeks out – enough time for a card, a gift, a phone call.
- Works without a birth year
- Anniversaries, memorials, work milestones
- Never a day-of surprise
Coming up
Auntie Jean
In 4 daysBirthday · turns 64
Mum & Dad
In 12 daysAnniversary · 40 years
Priya Raval
In 28 daysBirthday · turns 35
Keep in touch, on your terms
Set a rhythm per person – weekly for your sister, quarterly for an old friend. Cherishly flags who's drifting and lets you mark a catch-up in one tap.
- Overdue and due-soon flags
- One-tap “we spoke today”
- Group people by family, friends, work
Keep in touch
Nan
OverdueEvery Sunday · last spoke 12 days ago
Tom
Due soonEvery fortnight · last spoke 11 days ago
Aisha
On trackEvery 3 months · spoke last week
Remember what they told you
A dated conversation log per person: gift ideas, news, the things you'd feel awful for forgetting. Open it before you ring and you always have something real to say.
- Gift ideas saved as you hear them
- Dated history of every catch-up
- Private to you, always
Mum & Dad · notes
12 March
Gift idea“Would love the wedding photo framed.”
2 February
NewsDad's knee op booked for the 20th.
9 January
Catch-upLong phone call – both on good form.
PRICING
Less than a birthday card. Once a month.
Start free with your ten most important people. Upgrade when you want the whole address book remembered for you.
Free
For keeping the closest circle straight.
£0forever
- Up to 10 people
- Unlimited dates & countdowns
- Conversation notes
- Synced across your devices
Cherishly Plus
For everyone you'd hate to let down.
£3per month
- Unlimited people
- Email reminders 7 days ahead
- Keep-in-touch rhythms & nudges
- Import birthdays from contacts
- Gift-idea lists per person
Questions
- Is my data private?
- Yes. Your people, dates and notes are tied to your account and nobody else – not other users, not advertisers. Nothing is ever posted anywhere.
- Do I have to type everyone in?
- You can add people in seconds with just a name and a date. Plus members will be able to import names and birthdays from their phone contacts.
- Does it work on my phone?
- Cherishly runs in your browser on any device and syncs instantly, so the list you build on your laptop is on your phone in the shop.
- What if I only care about ten people?
- Then the free plan is genuinely all you need, forever. No trial countdown, no nagging.
Whose birthday is next?
If you had to think about it, add them now. It takes about twenty seconds and you'll never wonder again.